Use cases
Marketing campaigns: optimization through CRM data enrichment and reliability
Optimize your marketing campaigns through CRM data enrichment and reliability. Improve the quality of your customer data, maximize the effectiveness of your campaigns and obtain precise, targeted results.
The need
Our customer wanted to increase the relevance of marketing messages addressed to its own customers. To achieve this goal, he needed to improve the segmentation of his customer base, and therefore solve the following two problems:
- Reliability of CRM data: multiple views of the same customer (duplicates), inconsistency of e-mails, postal addresses and telephone numbers.
- Lack of contextual information in the customer base
Proposed solution
- Verification + geolocation* of postal addresses, with each address in France enriched with the IRIS code.
- Multi-criteria (surname, first name, address) and multi-strategy (phonetic, Levenshtein distance*, N-gram*, ...)deduplication*.
- Telephone numberrectification, verification of country code if present, otherwise reconstitution of country code from address.
- E-mails: verification of domain existence (@mycompany.com), correction of discrepancies between a contact's name and the spelling of his or her name in the e-mail.
- Enrichment by cross-referencing with the First Name File: determination of the most likely age range for each customer based on their first name.
Benefits
- A single view of each customer thanks to deduplication* (Single Customer View).
- More relevant segmentation thanks to data enriched with IRIS* code deduced from geolocation*. Indeed, many Open Data datasets use the IRIS* code as a key, providing valuable information on living standards, facilities and services, housing, energy consumption, medical functions, etc.
- The rectification of e-mails + telephone numbers + postal addresses has made it possible to significantly reduce failures in sending messages.
- The information acquired on age groups has enabled us tofurther refine segmentation.
Product Benefits
Integrate
Seamless integration of AI and No-Code technology for effective data refinement.
Collaboration
Collaborate across teams to ensure comprehensive data quality.
Shareable
Move beyond data transformation scripts for a readable and shareable project.
Visualize
Transition from the "black box" of scripts to an intuitive and documented visualization of all your data transformations.
Powerful
Leverage powerful dashboards to simplify analysis and drive continuous improvement.
Quality
Achieve superior data quality faster and at a lower cost, while demonstrating the tangible value of investing in data excellence.
Intuition
Gain a complete and intuitive visual representation of the data journey, from raw data to finalized data products.
Organized
Align your organization with data quality initiatives.
Aligned
Effortlessly align your business with evolving regulatory requirements.
Ready to elevate your data quality?
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