Use cases
Optimization of communication campaigns
with identity verification and postal address rectification
Boost the effectiveness of your communication campaigns through identity verification and postal address rectification with Tale of Data.
The need
Our customer, a French department, wished to communicate by postal mail with the beneficiaries of various services (domestic help, help for the elderly, teleassistance, etc.) while avoiding unnecessary mailings that posed an image problem or generated unnecessary costs: several mailings to the same people, incorrect addresses (NPAI), mailings to deceased people, etc.
Proposed solution
- Reconciliation of beneficiaries' postal addresses with BAN - Base Adresse Nationale*.
- Multi-criteria (surname, first name, address) and multi-strategy (phonetic, Levenshtein distance, N-gram, etc.)deduplication* to identify duplicates, family households (same surname and same address) and people receiving multiple benefits (benefits stored in different IS).
- Identification of deceased persons in order to remove them from mailing lists: cross-referencing with the Fichier des personnes décédées on surname and first name (phonetic + N-gram) as well as date of birth.
Benefits
- Identification of individuals under a single identity, regardless of the benefits they receive.
- Significant reduction in the number of mailings thanks to the identification of individuals and family households (several tens of thousands of stamped letters saved over the year).
- Detection of irregularities: identification of people receiving benefits that are normally non-cumulative.
- Improved image by removing deceased persons from the mailing list.
Product Benefits
Integrate
Seamless integration of AI and No-Code technology for effective data refinement.
Collaboration
Collaborate across teams to ensure comprehensive data quality.
Shareable
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Visualize
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Powerful
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Quality
Achieve superior data quality faster and at a lower cost, while demonstrating the tangible value of investing in data excellence.
Intuition
Gain a complete and intuitive visual representation of the data journey, from raw data to finalized data products.
Organized
Align your organization with data quality initiatives.
Aligned
Effortlessly align your business with evolving regulatory requirements.
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